Namaskar Ayurveda, an Indian cosmetics brand, is dedicated to creating high-quality products with clean, natural ingredients rooted in Ayurveda. The brand identity of Namaskar Ayurveda seamlessly blends Indian roots with a minimal aesthetic, achieving a contemporary and modern look. The typographically driven identity system creatively combines typefaces to enhance visual presentation through shapes and text breaks. The warm colour palette, inspired by Indian spices like Haldi, saffron, and red chilli powder, along with a fresh lilac tone, creates a balanced and distinctive brand identity. The attention to detail extends to the selection of frosted coloured glass jars with screen print and custom-designed black matte squared bottles, enhanced by coloured labels that showcase our brand colours. As part of a comprehensive global identity project, I undertook production, art direction, and creative photography for Namaskar products, meticulously aligning every scenario with the brand identity.